Who we are

In the Department of Communication, Public Relations and Advertising there are two specializations at the Bachelor level: Communication and Public Relations, and Advertising. Having a young staff, the department promotes teaching methods based on a permanent interaction with the students. In this respect, our students are encouraged to think critically, to be creative and to present their opinions in a structured, argumentative manner. Moreover, living in a society in which the technology evolves in an alert manner, the topicality and applicability of the communication means, as well as the provided information become essential principles and values. Apart from the teaching and research activities, the members of the department are constantly getting involved in extracurricular projects: the Students’ Advertising Festival, the PR Trend conference, collaborations with specialized firms through practice and internships stages.


Department of  Communication, Public Relations and Advertising

Centre for Research in Communication and Social Innovation 

College of Political, Administrative and Communication Sciences 

Babeş-Bolyai University, Cluj-Napoca


PR Trend. Communication. Strategic Perspectives

The conference will take place between the 26th - 27th of February 2018 in Cluj Napoca, Romania, with the support of "Hanns Seidel" Foundation (Germany).

The event seeks to bring together scholars as well as practitioners in the field of communication sciences. All those interested in participating are invited to send a short abstract of the paper they intend to present. The document should not exceed 500 words and can be written in either English, German or Romanian.

The deadline for sending the abstract via e-mail to the following address: balaban@fspac.ro is 10 February 2018. Authors will be announced of the outcome no later than the 15th of February 2018.

Part of the selected papers presented in the conference will be published in the collective volume of the conference or in the Journal of Media Research - scientific journal indexed with prestigious academic indexes such as EBSCO, ProQuest and CEEOL databases.

Areas in which we seek papers include, but should not be limited to:

  • public communication
  • digitalisation, social media and SNS communication
  • Public Relations: strategic perspectives
  • news media, media credibility, fake news
  • communication in organisations and institutions
  • advertising

No participation fee is perceived. All costs of accommodation and meals during the conference will be supported by the organisers. However, transport costs need to be supported by each participant individually.

Kind regards.

Prof. Delia Cristina Balaban, PhD.

Project Coordinator